To customize content for a specific target group (audience, market, country, culture, and so on), you can create variants of existing content items. To do this, you can customize any item definition (such as content or product), or you can create a variant from an existing item. This second variant is considered a sibling of the first variant or a child of the original content item.
Sitecore Content Marketing Platform (CMP) lets you create variants for content and campaigns, for example by adapting them to a specific locale.
To configure the variant feature and relevant operations, you must have the necessary permissions.
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